Nvidia Unveils Reasoning AI and Next Gen Rubin Chips at CES 2026

At CES 2026 in Las Vegas, Nvidia CEO Jensen Huang introduced new artificial intelligence technology aimed at giving self-driving cars human-like reasoning capabilities. Called Alpamayo, the system blends visual data with language reasoning to help autonomous vehicles respond to complex, unpredictable road situations. Huang described this as a turning point for AI in physical systems. Nvidia also shared details of its next-generation Rubin chips, which boost AI performance by about 5 times compared with previous silicon and will power advanced server platforms later this year. The company will integrate the technology into vehicles such as the new Mercedes-Benz CLA. Nvidia faces expanding competition in AI hardware and delivery as it pushes the limits of computing.

The Guardian, Julia Kollewe – Nvidia CEO reveals new ‘reasoning’ AI tech for self-driving cars – 6th January 2026