Daydream Adds Apple Intelligence Shopping Tools

Fashion discovery app Daydream has introduced two iOS 27 features that use Apple Intelligence to make clothing searches easier. Users can turn outfit photographs saved in their camera roll into shoppable product results, allowing the app to identify and locate similar items. A second integration lets people ask Siri to search for clothing and accessories without opening Daydream first. Both features rely on developer tools Apple released with iOS 27 and require a compatible iPhone with Siri AI enabled. Daydream remains free to download. The update illustrates how third-party developers can combine Apple’s image understanding, personal device context, and assistant actions to reduce the steps between seeing an outfit, identifying its components, and finding products available to buy.

TechCrunch AI, Lauren Forristal – Fashion app Daydream uses Apple Intelligence to help you shop the outfits in your camera roll – 14th September 2026